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THIS WEEK: How we use Framer to solve the modern website problem

DESIGN

The most common frustration we hear from clients is about speed. A simple homepage update takes a few weeks. Launching a new landing page requires coordinating five different people across four different tools. By the time the website goes live, the market opportunity has shifted. We became an official Framer agency because we found a solution that addresses this problem at its root.

The real cost of the traditional workflow

Traditional website workflows look something like this: the design team creates mockups in Figma, a project manager logs tickets in Jira, the development team codes in React or WordPress, and the content team edits in a separate CMS. After rounds of QA and stakeholder reviews, something goes live. This process typically takes 6 to 12 weeks for a single landing page.

Talented teams spend more time managing handoffs than actually creating. Every new person added another coordination point. Simple changes, updating a hero image, tweaking copy, adjusting a layout, require the entire machine to spin up again. The cost is the compounding effect of missed opportunities.

Why Framer changes the dynamic

Framer collapses the design-to-publish workflow. As one of the few Framer agencies in Amsterdam, here's what we've seen it consistently deliver for clients:

  • Designers work directly in a tool that publishes to the web, removing the design-to-dev handoff entirely

  • Marketing teams can make copy changes and swap images without waiting for developer availability

  • New landing pages can go live in days rather than weeks

  • Animations and scroll-triggered effects that would previously require custom JavaScript are built natively in Framer, no additional development cost

  • Campaign pages and branded web presences maintain consistently high visual quality without raising timelines

Traditional workflow

Framer workflow

Design in Figma (2 weeks)

Design in Framer (1 week)

Handoff to development (3 days)

No handoff needed

Code frontend (3 weeks)

Built-in with design

Integrate CMS (1 week)

Built-in CMS

QA and revisions (2 weeks)

Real-time preview and editing

Deploy (3 days)

One-click publish

Total: 8-10 weeks

Total: 2-3 weeks

What we actually build in Framer

We've used Framer to build high-performance websites for startups, established brands, and everything in between. Check out our Framer work.The consistent feedback from clients is that iteration is dramatically faster than their previous setup. When a campaign needs a new page, we're typically live within a week including design, copy, and review cycles.

The honest limitations

Framer isn't perfect for every project. For clients where content volume and SEO infrastructure are the priority, large blog libraries with complex tagging, author systems, and deep indexing needs, WordPress or a headless CMS will serve better. Framer's built-in CMS is capable for moderate content volumes but wasn't designed for large-scale publishing operations.

We're transparent about this with clients. The tool choice should follow the strategy, not the other way around. Explore our Framer services to see what we build and how we work.

What this means

If your marketing team is waiting on developers to make basic website changes, you're potentially losing time and opportunity that compounds across every campaign cycle. We can assess whether Framer makes sense for your situation. 

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